Tata’s 1-Lakh car – Tata Nano – arrives!!!
He came. He saw. He conquered!
Yap that’s Ratan Tata for you! A person who is a killing combination of nerve, passion and humility!
Read a news item today about the man himself unveiling an auto-miracle of a kind – a small family car which would cost only Rs. 1 Lakh. And it brought back fond memories of a discussion we had with him some time back and his comments then about the small car.
We Great Lakers had a chance to meet him and interact with him in a small gathering last year and everyone was awed by this man!! Not just his greatness but also his humility and his willingness to talk to a bunch of dreamy-eyed 20-30 yr olds. Questions were asked from all sides and he patiently answered each and every one of them… The discussion mostly revolved around Tata Indica and the difficulties he faced then, and also the much awaited one-lakh car. Someone from the group asked him “How and why the 1-lakh car?” He gave a smile and answered, “I always wanted an affordable car by the Tata’s somewhere in the range of 1 lakh. It could have been slightly lower or slightly higher than 1 lakh. But, somehow this name “one-lakh ” got stuck, thanks to the media. So, now I have this challenge of fulfilling this aim.”
Mr Tata, you have rightfully fulfilled the dream!
Congratulations to you and your team! 
Tata Nova stunned the spectators today in the Auto Show. Those who said that it is a car with 4 wheels and a pedal, are keeping their mouth shut.
Those who are looking for power steering, central lock etc.. can go for the luxury/mid sized cars. This car is for the lower middle class, who have unfulfilling dream to have a car in their life..
Congrats Mr.Tata and to your team.
Regards,
Ramesh Natarajan
Global Indian
Also see:Tata unveils People’s Car – The Nano
Looks sweet enough. A bit like the Zen Estilo but excellent ’cause it costs just Rs. 1 lakh. This car will totally create a revolution if it works. It’ll do well in the cities because two wheelers are becoming dangerous each passing day.
I’ve always admired Ratan Tata in whatever interviews and stuff I’ve seen of him. He’s very confident and carries himself really well. He’s the best thing that ever happened to Tata I believe.
There will be more chaos on Indian roads now !! beware !
Car looks cute. It’s affordable. It’s gonna create hell a lotta competition. It’s a smart move by Tata’s…It’s a big hit already!
. But it won’t hurt the sales…i guess..the car is a winner !
People have already started a protest in Singhur village…some problem on Tata’s plant in the village
Yours is the third blog on my blog reader- and all of you have the same topic.
Bfore this, 4 others were blogging only about the cricket match. LOL
But coming to the topic of your post, I think this is an amazing move by Tata and probably the car will deliver what it promises- to make the dreams of lower middle class Indians true.
REmember my TATA’s 1 lakh car post on my blog…
So, Finally its out…
Congrats Common MAN
I liked the car…. a good model for the price tag
yes,thats an achievement that the whole world is appreciating..ofcourse there would be critics too who say that it could lead to the already worse system of transportion in indai,but thats a diffrent game al together..
hats off to him..
it felt so proud being indian when in international new tata’s innovation was considered as big as hanry ford ’s
We were studying Tata on tuesday and discussing this car and how it is a revolution. Hopefully it will cause a world wide drop in car prices if this becomes popular and then I can afford a car! Yay!
It’s a dream come true for millions of middle class people in India. My only worry is that do we have any space on our already crowded roads for these dream vehicles.
The “people’s car” is a wonderful example of India’s mid-20st Century mindset and its squandered chance at 21st Century development. My short essay on this can be read at http://memestreamblog.wordpress.com/2007/10/12/india-going-nowhere-fast/.
MBJ
innovation beyond imagintion is proved again and again by Tata….thanks Ratan
different theme…
can’t comment if the car is going to a success.. but a GREAT effort!
after all, TATAs are known for so many which other family owned businesses are seldom associated with…
hey, i’m not there on ur blog roll
I liked the car…. a good model