These days in service industries, Cutomer delight is a phenomena missing totally!!!
A small time business man in Bangalore, running a small but clean beauty parlour,ย is an excellent example of how to make your customer delighted by the service.
Look at this:
With these L’oreals and Shehnaz Hussains coming up, what can a chotu Beauty parlour guy do to make sure he keeps getting clients?? Its difficult pulling clients from the biggies, and yet not impossible!! This guy shows how!
Most beauty parlour businesses have a peak period and even peak hours during the day. For the rest of the day, the BP workers have no work! This guy found a way to keep his force busy and also make sure that his customers are delighted! My colleague and her friend went to this place when there was no other customer to be serviced. They got a clean-up done, which would cost around 650/- each.
Now, this guy told these ladies that we have a hair-spa and a feet massage worth Rs 2300/- absolutely free for both of you! They couldnt believe it initially… And then it started… the entire crew got busy giving them massages and hair-do for free… And it left them ecstatic! One thing is for sure, these women wont probably visit any other parlour in the future!!
And what did it cost this guy? Maybe a few spoons of a cream! And the efforts of a workforce which was anyways sitting idle!
Man, I can write a business case on this one!! ๐
Hey awesome strategy! ๐
sure the customers would be pleasantly amazed.. and ya they’d start recommending others (like you)
Word of mouth advertising with just one free massage!
Now if i were a girl, i’d have asked where this parlor was ๐
Good strategy!
What an idea Madamji!!!
Beauty parlours really loot people! Sure, this one is giving a free treatment, but once it gets well-known, they will get a chance to loot people!
@Sandeep: Yep it is ๐ And I am so glad u dint ask me where it was. Waise men visit parlours frequently as well… dont they? ๐
@Sakhi: Yep ๐
@Anshul: Not my idea, sir ji ๐
@Nita: I am not too sure of that. This guy is pretty smart that ways!
You seem to know more about men, i don’t wanna comment.. you’ll know ๐
Is that amount mentioned “per annum”??
Nice one! I am sure those ladies got lucky! It can also be the case that he wanted to try out his new products ๐ You never know!!
Whatever it is, new customers attracted by the word of mouth publicity would try out the new parlor and get no free treatments in return! ๐ He may not be able to try out new products on everybody ๐
@Sandeep: ๐
@Sathish: Nope.. for one sitting ๐
@RJ: Hahahhahaha How mean of you! ๐
the motive of any free scheme is to get the customer hooked to your product.. and looks like they r successful.
It is a great idea to do something nice for the customers and it is an excellent way to advertise. Word of mouth is one of the best ways to advertise and it is free. Thank you for sharing this story.
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